Mobilizing employees to participate in industry conversations feeds your brand’s content engine and simultaneously raises brand awareness. And it’s not just having employees tweet or share a company brand and product information on social media. It’s a chance to leverage your company’s culture and workforce to surface stories that will resonate with the world, and more importantly your audience. Smart brands are activating employees as media to reach new audiences in social, extend the reach of organic content and humanize their message.
Employees have the opportunity to engage in conversations and influence purchasing decisions.
This unique product and methodology was designed to mobilise employees to participate in industry conversations and tell brand stories via their personal social channels.
Employee Activate programmes can be leveraged to:
Ensuring employees have a positive experience involves identifying the right individuals, training them and correctly segmenting their content. Different teams will want to tell different types of stories, and will have varying reasons for doing so. Getting this right is critical to employee adoption and programme success.
Integrating employee-generated content is critical to any successful advocacy programme. This is the best way to ensure that trusted, humanised content will surround your brand’s audience at the right time, across the right channels.
Employee advocacy is about more than employees simply sharing branded content on social media. It involves designing strategic calls-to-action, to create brand storytellers who are aligned to your overall brand narrative.
Take a look at our Employee Brand Storytelling eBook and learn: