Observa analytics and data gathering for smarter marketing and PR

Data-Driven Analytics


Successful marketing campaigns are driven by insights. LEWIS Analytics is designed to give you an analytical edge. The service uses proven analytics, methodologies and data gathering tools to provide all the information that you need to succeed.

 LEWIS Analytics tells you what you need to know to make smart marketing decisions

How it works

Get analytical with OBSERVA

 LEWIS Analytics spans four key areas: market analysis, community health, business impact and market trends. Within these four categories, LEWIS Analytics features 12 analytics modules, underpinned by best-in-class methodologies and technology solutions.

Observa means smarter data

Market Analysis

 LEWIS Analytics can tell you what people think of your brand and how it compares to the competition. 

Ground-breaking marketing programmes understand the market, its challenges and opportunities. LEWIS Analytics uses analytics tools to give you insight into your audience, your brand, relevant media and influencers, and the competition.

Observa monitors your community's healthCommunity Health

Visual storytelling is a key driver of community sharing, but must be tailored to the personas in the group. How can you ensure you are sharing value-added content?

LEWIS Analytics analyses online engagement and maps it against customer personas to help you understand your community.

Use smarter data to measure the business impact of your marketingBusiness Impact

Does your web presence increase someone’s propensity to buy? Buyers make decisions based on search engines and web pages… are both working for you?

The process of identifying and nurturing sales opportunities is fundamental. 

LEWIS Analytics uses analytics tools and marketing experts to identify areas in which your sales process creates a barrier to sales, and finds new opportunities to improve demand generation and lead nurturing. 

Monitor market trends with ObservaMarket Trends

The changes that happen externally around your business affect the way that you operate and how your customers make decisions.

LEWIS Analytics finds legislative agendas, new trends and changes in customer preferences to help you stay ahead with your marketing campaigns and product strategy.

Let's talk.

With these best-in-class analytical capabilities in a single global proposition, you will be able to harness LEWIS Analytics' capabilities at speed and scale them to any campaign.

Whatever the focus or maturity of your marketing, data-based insights will help optimise results. So if brand awareness, reputation, advocacy, consumer adoption, demand generation, lead nurturing or future trends are a challenge, get in touch.