Cars.com


Cars.com wanted to increase brand awareness, drive more qualified traffic to the website and mobile application and ultimately take market share from its major competitor AutoTrader.

Strategy

We created and designed a mobile campaign that helped claim “primetime online” ownership. The program leveraged on-air opportunities, increased the site’s video media presence and via mobile. It specifically targeted online activities where audience segments spent most time.

Results

Our mobile ads performed well. Sponsorships spurred click-through rates over 2000% higher than industry averages. Cars.com garnered a 94% lift in mobile ad awareness, reaching respondents who were more likely to be buying or leasing a vehicle in the market.

 

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