Comcast


How does the fastest-growing Ethernet provider build a social media program from scratch? With a solid strategy and smart tactics to meet business goals.

Comcast and its Xfinity brand had a robust social media program. Yet, the business services arm of the US cable giant had no official social media presence. Without in-house expertise and resources, the company turned to LEWIS, which was already managing Comcast’s national public relations program.

Strategy

Set out to position Comcast Business as a leader in data and voice technology, the team developed a program aimed to build thought leadership across the company's social channels such as LinkedInTwitterFacebook and Google+. LEWIS worked with Comcast Business to develop a series of campaigns – both organic and paid – to do just that.

Results

  • LEWIS helped establish the Comcast Business Community content hub, and in less than three years has published over 850 articles, which have garnered over 6.2 million views
  • LEWIS has built the Comcast Business social media presence from scratch to nearly 75K LinkedIn followers and almost 100K Twitter followers, and consistently delivers benchmark-beating engagement rates
  • In less than five years, LEWIS has tracked more than 800 customers, issued more than 120 customer wins and created 140 customer case studies

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