Comcast


Q: How does the fastest-growing Ethernet provider build a social media program from scratch?
A: With a solid strategy and smart tactics to meet business goals.

Comcast and its Xfinity brand had a social media program but, the business services arm of the US cable giant had no official presence. Without in-house expertise and resources, the company asked us to help.

Strategy

The goal was to position Comcast Business as a leader in data and voice technology. To build thought leadership, the team developed a program across the company’s social channels. Social channels included LinkedIn, Twitter, Facebook and Google+. LEWIS worked with Comcast Business to develop a series of organic and paid campaigns.

Results

  • LEWIS helped establish the Comcast Business Community content hub. In less than three years, it published more than 850 articles with more than 6.2 million views
  • LEWIS built the Comcast Business social media presence from scratch. Now, there are nearly 75,000 LinkedIn followers and almost 100,000 Twitter followers. The team consistently delivers benchmark-beating engagement rates
  • In less than five years, LEWIS has tracked more than 800 customers, issued more than 120 customer wins and created 140 customer case studies

 

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