In order to connect the new product messaging to the event and help the new CEO shine, LEWIS Pulse worked with Intel’s PR teams and product marketing teams to make sure all players were in alignment. Using a combination of blogs, paid posts, organic posts, and a Twitter Q&A with the CEO, we built excitement in the lead up to the event, drove registration, and helped define the conversation about FOCUS in a way that reflected the new brand messaging.
During the event itself, LEWIS Pulse managed Intel’s live social posts and was responsible for the company’s on-site social wall, a giant interactive screen that combined Intel’s posts with curated user-generated content. This last part was made doubly complicated because of an unexpected hashtag hijacking by fans of pop star Arianna Grande who began adopting “#FOCUS15” to celebrate the release of her hit single “Focus” which just happened to coincide with Intel Security’s conference. Despite all this, the LEWIS Pulse team delivered a seamless immersive experience for the conference attendees to enjoy.
LEWIS Pulse also provided end-of-day and comprehensive reports to our client as well as a recap and social posts for consumers interested in Intel’s take on the conference that kept the buzz going long after the lights faded.
Program elements included:
Program results included:
The 2015 FOCUS conference was a resounding success. Attendees were left delighted and clear about what Intel Security stands for and a new CEO was able to connect with an audience primed to welcome him as a strong thought leader in the security space—all due, in large part, to digital marketing efforts led by LEWIS Pulse.