MuleSoft


MuleSoft has emerged as one of the fastest-growing companies in enterprise software by providing a platform that connects any application, API or data source. As integration increasingly becomes an important part of every business, the company needed to develop a narrative that resonates with business leaders and CIOs alike.

Building on its developer base and strong voice with the IT trade press, LEWIS was charged with helping define the company’s narrative while establishing MuleSoft as a leader in its market.


Strategy


MuleSoft enables companies to connect apps, data and devices through APIs, whether in the cloud or on-premises. LEWIS developed executive thought leadership platforms for the company’s CEO and founder to gain greater visibility among business and tech audiences, and to position MuleSoft as the de-facto integration platform. The team also helped develop MuleSoft’s customer program and proprietary research campaign.

Tactics

LEWIS built a communications campaign around the workplace, employment trends and tech leadership for MuleSoft’s CEO, Greg Schott. By showcasing his unique perspective on these topics, the team was able to introduce journalists to MuleSoft’s growth trajectory and secure in-person interviews with publications such as Bloomberg, Forbes, San Francisco Chronicle and Reuters.

The team took a content-focused approach for MuleSoft’s founder, Ross Mason, working with him to develop thought leadership articles, producing rapid response commentary and establishing his platform on LinkedIn. Focusing his visibility campaign around trends and breaking news related to connectivity fueling business, LEWIS placed bylines in publications including The Wall Street Journal and Entrepreneur, and secured timely commentary in publications like Forbes and Computerworld.

LEWIS also supplemented the media program by collaborating with the agency’s DC research arm to develop proprietary research. Together the teams created a survey for IT decision makers about topics related to IT priorities, APIs and the cloud – ultimately issuing a full report on the results.

Results

Since engaging LEWIS, MuleSoft has seen a 91% increase in top-tier business press interviews and 36% increase in total business coverage over two years. Examples of coverage and interviews include The Wall Street Journal, Forbes, CNBC, Bloomberg, Huffington Post, FortuneBusiness Insider, CIO, San Francisco Chronicle, and more.

The founder’s LinkedIn program was a hit as well, drawing more than 143,000 views across the first five posts, as well as 2,100 likes and over 700 shares.

From a lead-gen perspective, the research report developed through LEWIS’ research and insights function was one of the top-performing pieces of content on MuleSoft’s website to-date.

MuleSoft's mascot, Max the mule reading a newspaper.
images via


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