Paso Robles Wine Country


The Paso Robles Wine Country Alliance needed to generate broad consumer awareness of the region. It wanted to build a larger consumer base, drive traffic from more well-known wine regions and engage established customers.

Strategy

We built online campaigns to promote annual events via display, social media and paid search. We targeted Paso Robles customers and extended reach to a broader wine consumer. The campaign included mobile and social executions and aligned the brand with entertainment and food content. 

Results

  • 11,000 new Facebook fans
  • 3,000 new Twitter followers
  • 15,000 YouTube views
  • 112,000 clicks; CTR 250% higher than the industry average
  • Wine Region of the Year 2013 by Wine Enthusiast Magazine

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