The agency has adapted the International Association for the Measurement and Communication of Communication (AMEC) framework, principals and terminology to fit with the current PR professional’s measurement needs. LEWIS created a “bulls eye” measurement model that keeps the most important set of KPIs, Business Performance, at the center of everything we do.
For each LEWIS client, we offer exposure and engagement metrics as a component of any PR engagement. When that’s not enough, LEWIS research develops custom measurement projects to help clients map their PR activities to their overall business goals.
Using analysis requirements, LEWIS offers a Structured Share of Voice (SOV) product that helps ensure a transparent and repeatable media measurement framework that will provide strategic insights for campaign management. Each requirement set will help define how the source, primary company and competitor will be measured using media aggregators. The requirements consist of source definitions and exclusions, primary company inclusions/exclusions and competitor inclusions/exclusions. All requirements should be reviewed at least semi-annually to ensure the measurement yields the proper results for strategy creation.
Want to know how much value is created from your campaign efforts? Using media output metrics and company SEO/SEM data, the LEWIS SEO/SEM Equivalency metric can tell you the representative value of current PR campaigns within digital media.
The metric tracks click through rates (CTR) and cost per click (CPR) information of targeted key word campaigns to provide an actual dollar value of your organizations PR efforts.
LEWIS has a proprietary method of measuring brand equity called a LEWIS Brand Heartbeat. The Brand Heartbeat focus’ on five areas of brand influence which answer the following questions: