Research for Ink & Brand Strategies

Market research intended to generate targeted media interest is unlike most research methods – so why should your approach be the same?

Research for ink

Our proprietary process blends traditional marketing research practices with cutting edge public relations tactics to ensure your research project achieves the media attention it deserves.

Our Storyboarding Process

Storyboard Process

Storytelling runs through our veins at LEWIS and our research arm is no exception. We know what makes the media tick and a 78-page report or spreadsheet full of data tables doesn’t cut it. Each project is designed with a client’s media goals in mind to ensure the content stays relevant for the current media environment. 

 Media Targeting  

Curate targeted media lists to perform a media analysis and track media pitching of content pieces.

 Research Instrument Creation  

A custom research instrument designed with the knowledge uncovered from our targeting, mapping, calendaring and ideation activities. 

 Trend Mapping  

Uncover how media currently covers the desired topics and brands.

 Data Analysis  

Provide a thorough analysis of the data that includes unlimited segmentations, frequencies and cross tabulations to support media pitching efforts. 

 Media Calendaring  

Use critical internal and external dates to ensure data longevity for content releases and pitching.

 Storyboard Report  

A full report that outlines the research methodology, sample pitch headlines, expanded topical sections and supporting data for all media pitching and content creation needs.


 Pitch Ideation  

The development of pitch ideas for the research content to keep the focus of the questionnaire creation on the overall media goals.

Brand & Strategy Research

We track the current media impact on a brand, conduct reputational analyses and provide findings on traditional brand elements such as awareness, sentiment, perceptions, attributes and associations.


Whether it's providing research projects that cover market sizing, persona creation, customer perceptions or voice of the customer, LEWIS research has you covered with our 5-step method to ensure your brand secures actionable results to develop and deploy internal and external marketing, PR and digital strategies.

Contact Our Research Services Team to Learn More