Our proprietary process blends traditional marketing research practices with cutting edge public relations tactics to ensure your research project achieves the media attention it deserves.
Storytelling runs through our veins at LEWIS and our research arm is no exception. We know what makes the media tick and a 78-page report or spreadsheet full of data tables doesn’t cut it. Each project is designed with a client’s media goals in mind to ensure the content stays relevant for the current media environment.
Curate targeted media lists to perform a media analysis and track media pitching of content pieces.
Research Instrument Creation
A custom research instrument designed with the knowledge uncovered from our targeting, mapping, calendaring and ideation activities.
Uncover how media currently covers the desired topics and brands.
Provide a thorough analysis of the data that includes unlimited segmentations, frequencies and cross tabulations to support media pitching efforts.
Use critical internal and external dates to ensure data longevity for content releases and pitching.
A full report that outlines the research methodology, sample pitch headlines, expanded topical sections and supporting data for all media pitching and content creation needs.
The development of pitch ideas for the research content to keep the focus of the questionnaire creation on the overall media goals.
We track the current media impact on a brand, conduct reputational analyses and provide findings on traditional brand elements such as awareness, sentiment, perceptions, attributes and associations.
Whether it's providing research projects that cover market sizing, persona creation, customer perceptions or voice of the customer, LEWIS research has you covered with our 5-step method to ensure your brand secures actionable results to develop and deploy internal and external marketing, PR and digital strategies.