For anyone who wants to catch up on their reading during the holidays, is just looking for inspiration to start the New Year with or for those who suffer from FOMO, here is our list of ten blog posts from 2014 that you should have read.
'I have to say I didn't really expect the post to be that popular, but the fact that it became so just reinforces that many journalists and others in the media are very sensitive to the issue. Almost all of the negative responses came from professional journalists, who seemed to see it as a denigration of their jobs that anyone would suggest journalism competes with other things.'
The only way for technology journalists to survive, Lee argues, is to divide into two camps:
'Case in point: the Edward Snowden revelations. A story broken, not by a technology writer, but by a civil rights specialist with a background in law. Which makes a lot of sense. Snowden is a story about democracy, a political crisis, a threat to our human rights.'
'The geekiest aspects — new chips, R&D, and yes, start-ups — need to move back into the trade press. (...) The technology journalists who don’t want the geeky path need to step up to the plate and start tackling the important stories involving how technology is changing our lives.'
'Several of the Cannes Lion winners would not have been considered worthy of a SABRE. I looked long and hard at one Grand Prix winner, and saw it as a finalist in the publicity stunt category at best. Last year’s winner would probably have picked up something in the In2 SABREs (which focus on content creation) but not as a campaign. That’s not to say that either SABRE or Cannes has higher standards, but it is to say that they have very different standards. In addition to valuing work that is more visual—almost inevitable, given the critical role that video plays in the application process—and more emotionally impactful, Cannes appears to value creative ideas that are bold and simple, ideas that can be communicated clearly and concisely; it does not appear to value complexity or to reward process.'
'Instead of focusing on a media relations program that tries to convince a handful of reporters at select magazines, newspapers, and TV stations to cover us, we should generate our own content to communicate directly with our audience, bypassing the media filter completely. (Ironically, the better your online content, the more journalists will find you. No pitching required.) Each of us has the power to create our own media brand in the niche of our own choosing. It’s about being found on Google and the other search engines! It’s about people sharing our work on social networks!'escape the delete button).
'As I am surfing I will come across an article that will spark an idea for a blog post. Then, before I forget it, I will go to my WordPress dashboard and create a new post with a title describing the post, and in the post I will write some quick notes about what I want to talk about and a link to the article I found. Just so I have it down and then later I will come back when I have time and write out the post.'Mark Schaefer. In fact, we are investing more and more into paying people to read our content. We asked the author about the buzz that was generated by the article.
'More than 700 blog posts have been written about that one article, not to mention podcasts, conference panel discussions, and even some infographics! The post had nearly 900 comments. There is no way you can predict that or plan for "viral" but I do think there are some lessons to be learned. First it was a highly original piece by explaining content in economic terms. Second, it was written for readers, not SEO. There is no SEO advantage of this article at all in fact. 'Content Shock' was a made-up phrase. Finally, it was long-form content. Research shows that longer, more in-depth posts seem to attract more social shares. I'm proud of this post because it largely defined the marketing conversation in 2014. It moved the conversation ahead from 'keep creating content' to 'creating content is not enough - we have to be more strategic.' Simply creating content is not enough any more. We have to get it to move and connect with our audience.'
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