"A sign of true influencer is somone who doesn't know their Klout score" says @AndrewGrill, to a room of laughter #traackruk — Traackr (@traackr) September 22, 2015[caption id="attachment_17158" align="alignnone" width="3114"] Stanislas Magniant, Online Communications Director for Coca-Cola describes the Magic Middle.[/caption] Reaching out to an influencer doesn’t have to mean securing Beyonce. Bloggers are the new celebrities, and because of the weight and depth of the authentic connection they’ve built with fans, they may be even more authoritative than the big names. Your key influencers can be found in the “Magic Middle” - not YouTube superstars, but not Twitter eggheads either. Those people who will engage with you - and not tell you to call their agent. Tools like Traackr make it easy to find and engage your influencers - and there’s also the good old fashioned spreadsheet.
The dirty secret of online communities is meeting in real life. IRL is king! #TraackrUKpic.twitter.com/mz1TyeJ4l1 — RayRay (@RachelRayner) September 22, 2015
.@farrargarth Don't confuse the term "influencer" with "celebrity" where you're basically paying for reach #traackruk — Alistair Wheate (@alistairtweet) September 22, 2015In an ideal world, influencers would be super-fans, genuinely engaged with the brand and overjoyed to work for free. However, like all relationships, the relationships you have with your influencers have to be reciprocal, a true partnership which benefits both parties. Whether that’s rewarding your influencers with money-can’t-buy experiences, producing high-quality content for them to share, or cold, hard cash, ensuring the relationship is reciprocal will help it last into the long term.
Tier influencers & reward the relationship appropriately. Time is the best reward & give it appropriately #InfluencerMarketing #TraackUuk — Sarah Price (@_sgprice) September 22, 2015Need help nurturing your influencer relations? Download our free eBook, the New Rules of Influencer Relations.
How do PR pros balance the evolution of the digital age with old school principles?Read more
Need to slice through the noise and boost engagement? Remember the forgotten channels.Read more
What is the role of customer experience in B2B marketing? Implement our four suggestions.Read more
65% of employers prefer graduates with work experience. Here’s why you need an internship.Read more