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Leaders Need to Be a Brand


Miles Daniels
Published on September 27, 2017
By Miles Daniels

As we go through our professional lives, each new phase demands a new mindset and set of skills. For those who make it to the C-level, this becomes particularly challenging.

In the initial phase of our careers, we’re rewarded for doing our job well and in the most efficient and effective way possible. By excelling at our work, we climb the ladder and eventually move from individual contributor to a leadership role.

Just about everyone who has made it to the level of senior executive has risen by being a specialist. They’ve scaled one of the faces of the mountain – finance, sales, maybe even technology or HR. Once at the top, none of that matters. They start getting measured horizontally. Their breadth of vision and understanding becomes pre-eminent.

Branded Leader Thought Leadership

In today’s world, however, it is no longer enough for leaders to 'do' something. They are expected to 'be' something.

Leaders need to be a brand.

This means that leaders at the top of an organization need to develop skills that may not have been rewarded in their early career, like managing their public speaking and handling the media.

Being the face of an organization is not something that comes naturally to many. To be done well this requires dedicated attention and specialist help. Historically, corporate communications programs have included the profiling of senior level executives, but increasingly this is too important to be "part of a program".

Executive profiling with LEWIS EXPRO

That is why LEWIS introduces a service dedicated to the needs of senior level executives. EXPRO offers executive profiling services including personal branding, executive platform building, ghost authoring, speaking engagements, personal media management, training, media crisis counseling and social media management,

The service is provided by our most senior consultants. Want to learn more? Don't hesitate to drop me a line

 

 


Tags: marketing PR

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