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HomeInsights7 LESSONS ON BUILDING AN EFFECTIVE EMPLOYEE ADVOCACY PROGRAM
7 LESSONS ON BUILDING AN EFFECTIVE EMPLOYEE ADVOCACY PROGRAM
Published on September 14, 2016
Smart brands are activating employees as media to reach new audiences in social, extend the reach of organic content and humanize their message.
Mobilizing employees feeds your brand’s content engine and simultaneously raises brand awareness. And it’s not just having employees tweet or share a company campaign on social media. It’s a chance to leverage your company’s culture and workforce to surface amazing brand stories that will resonate with the world.
Consider the following:
90%of consumers trust “people they know” when seeking purchasing advise*
53% of B2B customers trust friends and colleagues when making purchase recommendations*
45% of social strategists say developing an employee advocacy program is a top priority*
*Sources: Boston Consulting Group, Altimeter Group
DownloadEmployee Brand Storytelling: 7 Lessons on Building an Effective Employee Advocacy Programtolearn:
How to leverage employees as media
First steps on building an employee advocacy program
How to refine and optimize an employee advocacy strategy
Tips from successfully launched employee advocacy campaigns