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7 LESSONS ON BUILDING AN EFFECTIVE EMPLOYEE ADVOCACY PROGRAM


LEWIS
Published on September 14, 2016
By LEWIS

Smart brands are activating employees as media to reach new audiences in social, extend the reach of organic content and humanize their message.

Employee Advocacy

Mobilizing employees feeds your brand’s content engine and simultaneously raises brand awareness. And it’s not just having employees tweet or share a company campaign on social media. It’s a chance to leverage your company’s culture and workforce to surface amazing brand stories that will resonate with the world. 

Consider the following:
  • 90% of consumers trust “people they know” when seeking purchasing advise*
  • 53% of B2B customers trust friends and colleagues when making purchase recommendations*
  • 45% of social strategists say developing an employee advocacy program is a top priority*


*Sources: Boston Consulting Group, Altimeter Group

Industry Guide Cover

Download Employee Brand Storytelling: 7 Lessons on Building an Effective Employee Advocacy Program to learn:

  • How to leverage employees as media
  • First steps on building an employee advocacy program
  • How to refine and optimize an employee advocacy strategy
  • Tips from successfully launched employee advocacy campaigns
 
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