LEWIS, the global communications agency, has been appointed by Dutch international retailer HEMA as its corporate PR partner for Europe. HEMA has plans to expand and accelerate its international operations with the opening of new stores in France, Spain, the United Kingdom and Germany. LEWIS will support the openings, ensuring maximum media exposure for the brand, in these countries.
LEWIS has recently supported several HEMA store openings on a project basis, including flagship stores at Stansted Airport and in Euston (UK), Hasselt (Belgium), Madrid (Spain) and most recently Cologne (Germany). The LEWIS Amsterdam team will be coordinating the support across Europe, giving HEMA one point of contact for all of their international activities.
“We have had a very positive working experience with the LEWIS team in the past year,” commented Arnold Drijver, Head of Corporate Communications at HEMA. “On top of this, LEWIS has offices in all the markets we are active in, which makes coordination and cooperation most efficient. In every country we have had the opportunity to work together, we have found them to be enthusiastic, creative and supportive.”
“We are thrilled to extend our cooperation with HEMA in 2017,” said Yvonne van Bokhoven, SVP Western Europe at LEWIS. “It is great to see how a much-loved Dutch brand like this is very well received in other cultures too. We are absolutely delighted to be part of their international success story.”