The New Rules of Search and PR

Nancy Samahito
Published on April 16, 2012
By Nancy Samahito

Building greater brand visibility by integrating SEO into PR The realm of online communication has flourished into a social environment where content is king, link sharing is encouraged and (being found in) search is essential. When we develop a PR campaign, whether it’s to build awareness, demonstrate thought leadership or drive revenues for a client, we find search engine optimization (SEO) becoming an important element of our plans. In fact, we’d go so far as to say that PR and SEO are now inextricably interlinked. For example, SEO has:

  • Helped us associate a client with a growing technology category
  • Increased traffic to a client’s thought leadership blog
  • Grown the number of inbound media inquiries a client receives through optimized content
SEO can support PR goals. And PR can support SEO goals. For example, one of our clients, a major web property, prioritizes coverage in media with high domain authority because of the positive impact it has on the company's search rankings. With the arrival of personalized search and Google’s Search, plus Your World, the opportunities for integrating PR and SEO are even greater. Not sure where to start? Many PR professionals are afraid to step out of traditional boundaries and embrace new SEO techniques. So today we’re releasing The New Rules of Search and PR, an eBook that introduces you to the modern search results landscape and provides steps to launch a hybrid social / SEO / PR campaign. We hope you find it helpful. Visit LEWIS PR Resources to download and read the complete version of The New Rules of Search and PR. Then let us know your thoughts on the rules of SEO and PR in the comments below or on Twitter via #LEWIS360.

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