While platforms are busy making changes this week, we see how brands are making them work for them!
After discovering several organisations had used its publically available information in an "unwanted" way to track its billions of users, Facebook has banned companies from using its data for surveillance.
Twitter has updated Media Studio and expanded access to all platform users. Not heard of it until now? Don’t worry, it’s not just you – Twitter’s kept it pretty low key.
It all ads up
Deciding where to place your advertising budget? A brand new report shows that marketers are putting their money down on Instagram over Snapchat…
Pick of the bunch
What’s your go-to social app? Despite Instagram being the advertiser’s favourite, a new study has revealed that Snapchat is the first social stop for most millennials.
YouTube has decided that it is to discontinue video annotations. As it struggled to work on mobile, the video platform will be replacing the feature with Cards and End Screens.
Search, Click, Go!
Expedia, Intrepid Travel and Lonely Planet are just a few of the travel brands that have been capitalising on YouTube’s current adventure search trend.
Losers Oh, the irony
Ghost in the Shell is set to hit cinemas around the world in a matter of days (if not already!) but who’s its latest critic? Its own viral marketing tool…
One bookstore has implemented a nobel use of an otherwise iffy digital strategy, by using plots of classic literature as clickbait headlines – how novel (geddit?)
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