This Week In Social: Facebook Shakes Up Digital Marketing


Brittany Ruppert
Published on March 10, 2017
By Brittany Ruppert
Just as last week, Twitter continues its battle against trolls. Meanwhile, Facebook introduces two significant changes. 

 

Facebook

Massive Marketing Shake-up

Facebook quietly announced changes to its measurement tools, which are likely to spell a big moment in the history of digital marketing. The social network is bringing its cross-device ad measurement metrics, such as reach and attribution, to all advertisers through Business Manager.

Facebook

A Familiar Story

Facebook has copied Instagram in copying Snapchat with the introduction of…. you guessed it, its own disappearing photos offering. The Messenger Day feature lets users share decorated photos and videos that disappear after 24 hours.

Facebook 2


Twitter

Censor-tive

Twitter continued its efforts to combat trolling this week, when it tested a new feature that marked certain users’ accounts as containing ‘potentially sensitive’ content. This update requires visitors to confirm they want to proceed to the page as normal.

Twitter 1

Measure the moment

Twitter this week announced the introduction of Moments analytics. It shows users a range of stats for each Moment they create, including ‘opens’, ‘unique opens’, ‘likes’, ‘shares’ and ‘completion rate’. Cool idea, but will it get more people using the feature?

Twitter 2

 

Visual

Vimeo goes 360

Vimeo has joined the likes of Facebook and YouTube with the introduction of 360-degree videos. The video sharing platform will also offer online tutorials about using the tool, as well as a new channel featuring the best 360-videos on the platform.

Visual

 

Winners

Who runs the world

There was no shortage of creative International Women’s Day campaigns on social media on Wednesday. But one we particularly liked sprung up completely organically. It involved photos of men standing alone in empty offices, as women around the world went on strike to make a statement… In other words, noticing that yes, women really do run the world.

Winners

   
Losers

Facebook failure

Media regulators have cited ‘grave doubts’ about the effectiveness of Facebook’s content moderation system after the social network reportedly failed to remove dozens of sexualised images of children from its platform.

Losers 1

Mixed messages

Snapchat copped backlash this week after releasing three filters of inspirational females to coincide with International Women’s Day – Frida Khalo, Rosa Parks and Marie Curie. Nice idea right… the problem was the ‘cosmetic liberties’ they took with the Curie lens.

Losers 2

 

Creative Spot

Uncertain terms

A new ad campaign is putting young people face-to-face with naked truth about what sending a nude selfie actually entails. The ads, for Children of the Street Society in Canada, feature would-be sexters who are suddenly faced with mock-up T&Cs before sending their nude photo.

Creative 1

Go back to blog list

Looking to connect with someone from LEWIS? Fill out the form below and we'll be in touch!
loading icon
comments powered by Disqus
View our library of industry guides.

LEWIS_Master_Logo_Magenta

Fill in the form below and we will get in touch.
loading icon