This Week In Social: To Edit, Or Not To Edit


Rachel Pritchard
Published on January 06, 2017
By Rachel Pritchard

This Week In Social, Facebook rolls out automated video caption tool and Snapchat gets a machine learning boost. Read on for more...


Facebook

FACEBOOK

Time For Captions

According to Facebook research, 47% of the value in video campaigns is delivered in the first three seconds! However, as videos on the platform auto-play without the sound, the channel is rolling out an automated video caption tool.

Twitter

Edit Button?

Believe it or not, Twitter is thinking of (finally) introducing an edit button. Let’s see if it materialises…

Screen Shot 2017-01-06 at 17.30.57 
Video/Visual

Snap Ad Targeting

Snapchat has introduced a new machine learning technique to determine which of its users are most likely to swipe up and engage with ads on the app.

VISUAL
Peri-sonal Trainer

Want to get back on track with your New Year's fitness resolution? Periscope wants to be your 24/7 personal trainer…

 

Winner

The Comeback

Spotted the brand-new Ed Sheeran Snapchat filter yet? Unlike other popular lenses on the platform, you won't transform yourself into the singer, but get something much better…

WINNER

Loser

#ItsAnArmyGirlThing

The British Army has come under fire for trying to attract more women to join their ranks with by holding "girly" make-up sessions.

LOSER 
Sorry Neptune

Social media giant Facebook, has had to apologise for censoring a photograph of a 16th-century statue of Neptune, due to its "sexually explicit nature”.


Creative Spot

Instafootball

CREATIVE
Instagram might be perceived as a place for pictures, clips and captions - but brands are now looking at new way to engage with users on the platform. Check out the football video game KFC has created to capitalise on peak interest ahead of the NFL playoffs.


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