From recent college grads to seasoned PR and Marketing pros, everyone has room to improve their writing skills.
My best advice for college graduates seeking a career in PR or Marketing is simple: become a better writer. It's not as painful as it may sound. Of course, this doesn’t mean you need to finish your first novel before you can land a PR or Marketing gig that suits you. It doesn’t mean you need to be an accomplished writer, or proficient early in your career. As with other professional skills, writing takes time and effort to improve.
Every PR/Marketing pro is a generator, consumer and evaluator of content. No matter the form or channel, writing is the foundation of all the digital content we see and experience, and brands and businesses are turning to agencies to help them create more compelling, engaging content.
I've found that writing often, whether in your personal or professional life, is the best way to consistently grow your writing competency. Another tip is reading about writing, which I realize sounds dreadfully boring, but give it a try—it might just unclog that writer's block, relieve anxiety about an upcoming writing task or simply provide tips you can file away to aid in your goal of better writing.The best news is, studying the art of writing well isn't expensive or time consuming. Here are a few resources that have tremendous value for PR and Marketing pros as writers:
If you have other tips, book or blog recommendations, or helpful advice on writing, please add a comment below.