This series of guides will help you define, design and deliver effective multichannel campaigns and maximise your key channels.
Each guide provides strategic insight on a particular phase of a multichannel campaign, to give you a holistic view of multichannel marketing strategy development and implementation:
Part One: The Science focuses on the discovery, assessment and planning stage of a campaign.
Part Two: The Art focuses on defining the story, the creative and developing tailored content that appeals to your target audience.
Part Three: The Delivery focuses on your strategy for delivering the story to your target audiences and integrating and maximising your key channels.
Part Four: The Results focuses on the reporting and evaluation phase of your campaign; real-time reporting and optimisation and creating actionable insight.
Access the full series below.