Discover blog posts, whitepapers, and more insights from LEWIS.

WHITE PAPERS, BLOG POSTS, TIPS AND RESOURCES TO HELP YOU STAY AHEAD IN COMMUNICATIONS.

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The Importance of Networking The Importance of Networking March 10, 2016

The world of networking can be challenging but value is undeniable. By Emily Bloom

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12 Tips for Mostly Okay Writing 12 Tips for Mostly Okay Writing March 09, 2016

Writing is hard. Make it easier with a few random tips. By Michael Mayday

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Get Organized with a Project Brief Get Organized with a Project Brief March 03, 2016

Start defining projects clearly up front so there are fewer surprises later. By Jennifer Scheer

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A Primer on Programmatic Ad Buying A Primer on Programmatic Ad Buying February 29, 2016

Automated online advertising is in full swing. Learn the basics of its effectiveness. By Stephen Corsi

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Building Brands Through Customer Cheerleaders Building Brands Through Customer Cheerleaders February 23, 2016

Leverage the strength of your brand advocates through empowerment. By Kathryn Ghita

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How Well-Promoted Research Can Aid Associations How Well-Promoted Research Can Aid Associations February 22, 2016

Maximize investments in research to avoid leaving opportunity on the table. By Ian Lipner

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Why Real-Time Journalism Requires Newsjacking Why Real-Time Journalism Requires Newsjacking February 22, 2016

Newsjacking is profoundly changing the world of PR. By LEWIS

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Marketing and Sales: Setting Each Other Up for Success Marketing and Sales: Setting Each Other Up for Success February 18, 2016

A step-by-step process to align and achieve your marketing and sales goals. By Jessica Devaney

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5 Strategies for Effective Brainstorming 5 Strategies for Effective Brainstorming February 16, 2016

Harness the collective brainpower of your team with these best practices. By Amanda Windsor

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Media Relations – My Delusions All Fall Down Media Relations – My Delusions All Fall Down February 11, 2016

A firsthand account of transitioning into the world of media relations. By Brian Hayes

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Three Tips for Sifting Through the Clickbait to find Breaking News Three Tips for Sifting Through the Clickbait to find Breaking News February 09, 2016

Find the news that rightfully deserves the designation of “breaking.” By Scott Westover

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Secondment – The Best Business Trip I’ve Ever Had Secondment – The Best Business Trip I’ve Ever Had February 02, 2016

Learn what to expect from a secondment with LEWIS. By Drew Miale

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