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WHITE PAPERS, BLOG POSTS, TIPS AND RESOURCES TO HELP YOU STAY AHEAD IN COMMUNICATIONS.

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8 Tips for Landing Customer References for Your PR Program 8 Tips for Landing Customer References for Your PR Program April 08, 2015

Being a go-to source for customers is a great way to build relationships with reporters. By Drew Miale

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The Key to Successful Management The Key to Successful Management March 11, 2015

Achievement has two phases: ticking a box and delivering something remarkable. By Duncan Burford

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Creating Research Surveys That Generate Media Coverage Creating Research Surveys That Generate Media Coverage February 16, 2015

Surveys can be a great way to secure media coverage for your brand or client. By LEWIS

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The Most Effective Metrics For Your PR Measurement The Most Effective Metrics For Your PR Measurement February 02, 2015

Insights for guidance on the key approaches to media relations metrics and measurement. By Matt Robbins

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Brainstorming Tips to Improve Creativity Brainstorming Tips to Improve Creativity January 28, 2015

Brainstorming Tips to Improve Creativity at Work By Stephen Corsi

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5 Tips to Write the Perfect Email Pitch 5 Tips to Write the Perfect Email Pitch January 20, 2015

How do you make your pitch stand out among the hundreds of emails journalists get? By LEWIS

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Improving Creativity May be an Attitude Adjustment Improving Creativity May be an Attitude Adjustment January 07, 2015

Instead of lamenting “if only,” start asking “what if?” instead. By Jennifer Scheer

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25 Tweetable Marketing Tips 25 Tweetable Marketing Tips December 08, 2014

Improve your marketing in 140 characters or less. By Jennifer Scheer

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3 Tips for Producing More Creative PR Content 3 Tips for Producing More Creative PR Content November 18, 2014

In order to really flourish, a creative spirit requires rigor and discipline. By LEWIS

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LEWIS eBook: From Measurement to Management LEWIS eBook: From Measurement to Management September 25, 2014

Measurement might not be new but it is now more important than ever. By LEWIS

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New PR Pro’s: Why the Phone is Just as Important as Ever New PR Pro’s: Why the Phone is Just as Important as Ever September 15, 2014

Pitching over the phone is not dead! 10 quick PR tips to gain coverage. By LEWIS

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Can You Calculate the Value of PR? Can You Calculate the Value of PR? September 11, 2014

There is a critical need to measure and communicate PR value – find out why & how. By LEWIS

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