Smart brands are activating employees as media to reach new audiences in social, extend the reach of organic content and humanize their message.
LEWIS Research reveals employees have a genuine desire to act as brand ambassadors and employers have much room for improvement to make the most of staff engagement. Click below to see the complete findings.
What makes employee advocacy so critical? Consider this:
90% of consumers trust “people they know” when seeking purchasing advice*
53% of B2B customers trust friends and colleagues when making purchase recommendations*
45% of social strategists say developing an employee advocacy program is a top priority*
*Sources: Boston Consulting Group, Altimeter Group