Multichannel marketing is important for the simple reason that you must be where your customers are. And they are everywhere. If you need another reason, consider this: Multichannel customers spend three to four times more than single-channel customers do.
Define, design and deliver effective multichannel campaigns with a proven best practices from our multichannel marketing guide series. Each guide provides strategic insight on a particular phase of a multichannel campaign to paint a holistic view of multichannel marketing strategy development and implementation.