Schneider Electric
Problem
TEAM LEWIS was appointed by Schneider Electric to make the brand synonymous with sustainability and ESG. It needed to show how it can enable business to reach carbon neutrality. The core objective of the PR campaign was to shift the debate from energy efficiency to energy waste.
Solution
One of the biggest single contributors to climate change is energy. It is responsible for 80% of emissions, with a large percentage of all energy being lost or wasted. Yet, an analysis of media coverage and conversations showed the transition to renewables dominates the zero conversation. The message of energy waste and sustainable initiatives were not cutting through.
The conversation started by the New York Times International was a light bulb moment: “The problem with energy efficiency is it’s boring, no one cares about efficiency and ESG performance” was the perfect conversation starter. This was quickly followed by the realisation that even Google thinks energy efficiency is dull. The right strategy was clear – visualise and understand sustainability and waste.
Execution
The Powering Change video and report were created and released on Earth Day (22nd April 2021). A timelapse visual of the much appreciated London skyline was included to show how little light levels fall at night. The video first aired on BBC Breakfast and was then later featured several times throughout the day.
Key results
video reach
social reach
unique visitors
report downloads
pieces of top-tier coverage
award wins