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Published on

February 23, 2024


communications, corporate communications, creative communications, press release, win

Magic Circle law firm, Allen & Overy (A&O) has appointed TEAM LEWIS to deliver a creative communications campaign that showcases the firm’s litigation expertise in emerging sectors.

The fully integrated campaign will demonstrate the firm’s thought leadership and expert capabilities in identifying and minimising future legal risks in fast moving sectors such as space and emerging tech. The campaign represents a first of its kind for the law firm embracing creative and innovative formats to produce a suite of storytelling assets that will resonate with target audiences that extends beyond the legal fraternity.

TEAM LEWIS was appointed following a comprehensive X way competitive pitch process. The agencies’ winning approach focused on demonstrating A&Os expertise in emerging sectors, by embracing technology as a key activation mechanic for the campaign. The team, led by Helen Ellis, Head of Consultancy with support from Rachael Shearer and TEAM LEWIS creative and digital teams will be launching the campaign in the first quarter of 2023.

Hooman Bassiran, Global Head of Business Development – Litigation at A&O said, ‘Informing, educating and inspiring our stakeholders about a new way of managing the future required a highly innovative agency partner who could take us on a journey with their thinking. A heady blend of professional services and emergent technology expertise combined with integrated global creative capabilities meant TEAM LEWIS was uniquely placed to go further and faster in delivering what we needed from this brief’.

TEAM LEWIS UK MD Sarah Ogden added, ‘We are incredibly proud to be partnering with A&O to help its key stakeholders navigate what comes next. Curiosity is currency for audiences across the world particularly when it comes to future-gazing. This requires the kind of innovative storytelling that TEAM LEWIS has continued to evolve over its 25 year history.’

Want to learn more? Contact TEAM LEWIS now.

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