Brands that focus on mobile-optimised content and campaigns can better connect with audiences during peak moments. Mobile usage dominates digital consumption, with most consumers browsing, shopping, and engaging on-the-go.
Key Ramadan moments, such as Iftar, Suhoor and late-night shopping, often happen away from desktops. Social media, messaging apps and mobile video see significant engagement surges during Ramadan.
Best practices for mobile-first Ramadan campaigns
Recent data from AVOW shows that in the UAE and Saudi Arabia, shopping app installs have seen YoY growth of up to 97% and 67%, respectively. App sessions increased by approximately 15% year-over-year, with Gaming, Shopping, and Finance apps driving steady engagement, according to AppsFlyer’s annual Ramadan analysis.
With such rapid growth, there’s a clear opportunity for brands to stand out by offering seamless, engaging, and localised mobile shopping experiences. What are the best practices for mobile-first Ramadan campaigns?
- Personalisation & Real-Time Engagement: Leverage data to send timely offers, reminders for Iftar/Suhoor, and personalised greetings.
- Short-Form, Snackable Content: Use bite-sized videos, stories and carousels to deliver messages efficiently.
- Localised & Culturally Relevant Messaging: Tailor content to reflect the spirit of Ramadan and local customs.
- Responsive Design & Fast Loading: Ensure websites, landing pages and emails are mobile-friendly and quick to load, even on slower connections.
Industries that benefit most from mobile marketing during Ramadan
While mobile engagement surges across the board during Ramadan, certain industries are especially well-positioned to capitalise on these shifts in consumer behaviour. Understanding where the biggest opportunities lie can help brands tailor their strategies for maximum impact.
- E-commerce & Retail: Shopping apps and online retailers experience significant spikes in traffic and transactions during Ramadan. Consumers are on the lookout for Ramadan and Eid deals, exclusive collections, and convenient shopping experiences. Mobile-first campaigns, flash sales, and personalised push notifications can drive both engagement and conversions.
- Food & Beverage: Food delivery platforms and restaurants see heightened demand, particularly around Iftar and Suhoor. Mobile marketing enables brands to send timely offers, showcase special Ramadan menus, and use geo-targeted promotions to reach hungry customers at the right moment.
- Entertainment & Gaming: Streaming services and gaming apps see a surge in usage as families and individuals seek entertainment during altered schedules. Ramadan-themed content, exclusive releases, and in-app promotions can help brands capture and retain audience attention.
- Travel & Hospitality: As families plan for Eid getaways or staycations, travel booking platforms and hospitality brands can use mobile marketing to highlight special offers, last-minute deals, and unique experiences tailored for the season.
- Health & Wellness: Fasting brings changes to daily routines, prompting consumers to seek guidance on nutrition, hydration, and fitness. Mobile apps in this sector can offer personalised tips, reminders, and product recommendations to support healthy habits during Ramadan.
Ramadan is a unique opportunity for brands to build meaningful connections. The data is clear: mobile engagement is at an all-time high during the Holy Month, especially in the GCC region. A mobile-first approach ensures your message reaches consumers at the right time, on the right device, and in the right context.
