Govee, a well-established smart technology brand based in Shenzhen, aimed to establish a strong foothold in the competitive U.S. market. With CES serving as the industry’s largest stage, the goal from 2023 to 2025 was to build awareness, generate media coverage, and solidify Govee’s position as a leader in the smart home and lighting category. For CES 2025, the brand also wanted to bring its show theme “A Delightful Everyday” to life on social media to deepen consumer engagement and storytelling.

We led a comprehensive, integrated campaign that combined traditional PR with creative social storytelling:

PR Strategy (2023–2025): To build visibility, we implemented a full CES press strategy featuring embargoed product reviews, in-person media briefings, and on-site demos. Our post-show efforts focused on tailored outreach, trend-jacking opportunities, and long-lead storytelling to extend coverage beyond the event.

Social Activation (CES 2025): To support the “A Delightful Everyday” theme, we launched a two-phase campaign. Pre-event, Govee reimagined iconic movie and pop culture moments using their signature lighting, igniting engagement across social platforms. During CES, we invited fans to share their own delightful everyday stories for a chance to win Govee products, including access to a virtual CES booth tour, encouraging authentic storytelling and community interaction.