Govee a smart-home lifestyle brand known for innovative LED lighting solutions, needed to leverage its official partnership with Universal Pictures’ THE WILD ROBOT by creating engaging, social-first content that could attract a younger audience and elevate awareness of its newly launched Curtain Lights 2 product.
TEAM LEWIS launched a series of FOOH videos that were set in iconic locations around the United States to announce Govee’s latest lighting product drop – which hinted at the partnership with the beloved movie
TEAM LEWIS created a fictional extension of the world in THE WILD ROBOT via AR filters that people could experience both on Instagram as well as TikTok.
Once activated, it would transport users into an immersive 360 space, where they had to complete a quest to unlock a UGC selfie frame. Users could then create a piece of branded content, tagging @goveeofficial and stand a chance to win exclusive merchandise from the movie, and Govee goodies.
TikTok impressions in two weeks
likes, reflecting strong branded content
of all filter effects on TikTok
average time spect on post engagement
of total audience within 18-34 age demographic
