As part of JisuLife’s global expansion strategy, the brand made another appearance at CES 2026, one of the world’s most influential consumer electronics trade shows. Recognising the U.S. as one of its key markets, JisuLife aimed to maintain strong brand visibility and media attention at the event, even in the absence of new product launches.
With no new products and no major technological breakthroughs to announce at CES, and understanding that every brand is competing for media attention, TEAM LEWIS pivoted its public relations campaign. With a focus to leverage on product seeding ahead of CES, TEAM LEWIS placed flagship products in media gift guides during the Christmas and New Year shopping season.
In the later stages, TEAM LEWIS continued to amplify product and brand visibility through ongoing media engagement. This initiative was designed to capitalise on the buzz surrounding CES, boosting brand presence and expanding reach.
Building on the strategic PR approach implemented at IFA, TEAM LEWIS replicated and elevated this methodology at CES 2026, by employing product seeding. This enabled us to secure extensive media exposure and cultivate deeper media relationships, delivering results far beyond what traditional advertising spend could achieve.
In the lead-up to CES, TEAM LEWIS leverages key shopping moments of Christmas and New Year, positioning JisuLife products as premium gift recommendations. This amplified product visibility and generated early excitement for CES. Throughout the event and in the weeks that followed, TEAM LEWIS sustained momentum with a series of media features and in-depth product reviews, capitalising on CES’s global spotlight. This approach resulted in significant brand exposure, including a coveted appearance on a leading San Diego morning television programme at the end of January.
At the event, our strategic combination of new launches and flagship products drew strong media interest and review requests, further strengthening JisuLife’s reputation. This comprehensive engagement laid the foundation for enduring and mutually beneficial media partnerships, ensuring long term value for the brand.
Total coverage
Top tier media coverage
Total UMV
PR Value
