Trends Shaping Sustainable Marketing Communications
Sustainability is one of those critical issues that is growing in popularity.
In Australia, we’re reaching a tipping point and this has also reflected globally. Citizens are demanding action, and it’s our nation’s businesses that need to rise to the occasion.
In Singapore, we have made some strides to push for greater sustainable development within the nation, but more work needs to be put into communicating these efforts.
Sustainability Now is a campaign that intends to help brands understand how they can effectively communicate their sustainability commitments. We analysed the current environmental sustainability situation and spoke to leading consultants, business directors, marketing professionals and young activists to find out what drives them.
