Challenges

• The tech and mobile phone industry is highly competitive and dominated by Apple and Samsung. How can we convince media, traders and consumers to try uCloudlink’s products?
• The innovative technology involves sophisticated tech deployment. What is the most suitable communication channel and engagement method to illustrate the brand-new invention behind?
• Travellers tend to get Wi-Fi pockets or a local SIM card when they travel. What can be done to attract and shift target audiences’ habits to use phones with CloudSIM technology?

The LEWIS Solution

• LEWIS proposed a media, community and influencer global launch event in Hong Kong, providing a hands-on experience to try the products. This was also an exclusive opportunity for media from across Asia to meet and interview uCloudlink’s founder and management
• A modern, prime and chic venue was chosen  for the global launch. The Sky100, a 360-degree indoor observation deck on the 100th floor of the International Commerce Center, made guests feel like they are “up in the cloud” for the launch about CloudSIM technology and World Phone
• The venue featured a number of interactive elements including a photo opportunity where guests were virtually placed in front of famous attractions like the Eiffel Tower in Paris. These photos were live streamed on a LED screen at the launch
• The launch was live streamed on GlocalMe Moment’s Facebook page
• Executive interviews with APAC media gave uCloudlink the opportunity to increase trust and confidence in their products   ​

Results

200

news articles generated

120

million impressions

50

media in attendance covering

43

regional publications