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About Bay to Bay


Exploring the evolution of global innovation, entrepreneurialism and leadership culture

Bay to Bay references the dual centres of gravity emerging around not only the San Francisco Bay Area, but also the China Bay Area, both of which are driving the global technology sector and the ever-increasing influence it has on the world of innovation. Bay to Bay brings together leading minds from business, government, media, and academia to discuss some of today’s biggest issues around global business and innovation, including; the impact of geopolitics, the war for relevance and development of talent.

This series of events – to be held in the US and China – kicks off on October 31st in Hong Kong, with the aim of exploring how innovation is evolving and the style of entrepreneurialism and leadership that is increasingly shaping the world we live in.

 

Highlights from Bay to Bay Hong Kong

Bay to Bay Hong Kong Event Video from LEWIS – Global Communications on Vimeo.

Bay to Bay Research Report


Decoding China: A U.S. Marketer’s Guide to Navigating The Chinese Market

As far as exciting and innovative economic hubs go, none are arguably as complex as China. Region’s like China’s Greater Bay Area (GBA) are undergoing a transformation into an economic enclave of people, goods and services.

 

While 71% of companies are currently marketing their products or services in China, 23% still find it to be either extremely or very difficult to market in China.

 

In our latest study, “Decoding China”, we polled 350 U.S. marketers across a variety of industries in order to gain a better understanding of their insights, interest and the challenges they face when expanding into China.

 

// Read the report

 

Upcoming Events


 

 

LEWIS Bay to Bay Podcast Series

 

Early 2020

 

 

Past Events


 

Bay to Bay Blog


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