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TEAM LEWIS LEWIS

Branding In 2021

We all know branding is changing. It sometimes seems it’s changing faster than any of us can comprehend, but that’s not the whole story.

Branding is the art and science of keeping things changing in such a way as to keep the brand attributes the same. So much is changing but we should all be reminded of what isn't changing and what still matters in terms of branding effectiveness.

So what’s changed?

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