Laifen Technology, a consumer tech company renowned for its high-speed hair dryers, faced challenges when expanding into the well-established U.S. electric toothbrush market with their new product, the Laifen Wave. This initiative marked their first time at CES at first formal U.S. launch, prompting them to engage TEAM LEWIS to help them through.
TEAM LEWIS established crucial media relationships with top-tier connections. Additionally, TEAM LEWIS hosted a media dinner in NYC, attended by several influential media contacts, generating significant interest in the Laifen Wave. This strategic approach not only enhanced Laifen’s visibility but also positioned the Laifen Wave for a successful market entry.
TEAM LEWIS kicked off the project by injecting Laifen into relevant CES conversations, ensuring that the brand stayed top of mind for reporters. From here, the team seeded products to relevant contacts and gave each contact a comprehensive introduction to the brand during their review time. The team consistently scouted new media opportunities and contacts to spotlight the Wave, which was ultimately the most effective strategy in the proactive approach.
Media coverage secured (31 top tier)
Impressions
Sample reuests
CES placements
