In the highly competitive UAE smartphone market, OPPO needed to sustain relevance and engagement beyond product launch moments. With frequent model releases and a digitally savvy audience, the challenge was to maintain a consistent, distinctive brand presence that resonates culturally, speaks the right language, and keeps OPPO top-of-mind in everyday consumer conversations and not just during campaign peaks.
TEAM LEWIS partnered with OPPO on an always-on social media retainer, delivering end-to-end social media management across strategy, content creation, and execution for the full smartphone portfolio.
Rather than relying on one-off campaigns, our approach focused on continuous storytelling, translating OPPO’s innovation and design philosophy into engaging, platform-native content that feels relevant to daily life in the UAE.
This was powered by a collaborative delivery model: an on-the-ground UAE team providing cultural insight, language nuance, and real-time agility, working closely with our Asia-Pacific creative hub to scale content efficiently. Keeping the client informed across the whole process. Together, we produced a steady stream of locally relevant, high-impact social content that balances global brand consistency with regional authenticity.
The always-on approach strengthened OPPO’s social presence in the UAE, enabling consistent audience engagement across product cycles and content formats. By combining local market understanding with scalable creative execution, OPPO achieved a sustained and recognisable brand voice on social media, one that connects with consumers beyond specifications and features.
