Weave Living offers hassle-free city living for global citizens in Asia. With over 2,000 units across 4 locations regionally, the brand owns and operates rental accommodation units across the Asia-Pacific region. To cater to a broad and diverse demographic of urbanites and professionals, Weave operates 4 dedicated consumer brands – Weave Studios, Weave Place, Weave Suites and Weave Residences.
To align with the rapid expansion schedule in APAC, the brand sought a PR partner than could deliver strong, cohesive regional PR campaigns.
TEAM LEWIS was tasked to enhance brand awareness in Asia-Pacific by formulating several highly engaging PR activations and establish strong media relationships between the brand and its key stakeholders.
Leveraging new property launches in Singapore and Japan, TEAM LEWIS developed a holistic communication strategy to communicate Weave Living’s brand philosophy and new offerings in a creative way.
Being a home-grown Hong Kong brand, TEAM LEWIS also devised an ongoing local media strategy, focusing on its key differentiators, to maintain its share of voice. This strategy would ultimately lead to cascading opportunities for more media stories.
Our PR efforts allowed WEAVE LIVING to engage with their target customers successfully with pieces of coverage secured in the top-tier media outlets locally including SCMP, The Standard, Now TV, Weekend Weekly, Home Journal, and more.
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