Yaber needed swift, on-the-ground PR support at CES after parting ways with its previous agency. TEAM LEWIS US and China quickly mobilised to generate buzz around Yaber’s KLS300 product launch, hosted at their owned event during the conference.
We secured several business, tech and regional media attendees, including those from Slashgear, CNET, LA Times, ABC, and Android Authority. Our team provided in-person support at the launch event, on the CES showroom floor, and at ShowStoppers to maximize media engagement.
By coordinating seamlessly across US and APAC markets, TEAM LEWIS coordinated product giveaways and executed a strategic outreach programme to secure live event attendees, standing out against thousands of event participants.
Media attendees at Yaber's launch event
Pieces of CES media coverage
Increase in brand SoV
Product awards
