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LEWIS was chosen to launch the Honor 7 across Europe. A flagship smartphone designed for digital natives.
The Honor 7 is a flagship smartphone from Huawei, designed for digital natives.
Kicking off the launch, we hosted a bespoke event in London’s famous Brick Lane. The event highlighted the phone’s features and engaged the ‘Seven Senses.’ Honor also announced its new online store, vMall. It also surprised the audience with a wearable band device.
The August 27 launch event trended in the UK, with over 3,000 tweets sent in just a few hours. In the following fortnight, 774 pieces of coverage appeared throughout Europe. Some 51% of coverage was in consumer tech titles. The next biggest sectors were mobility (15%) and lifestyle (12%).
The coverage was overwhelmingly positive. The total impressions for the Honor 7 (including launch and product reviews), vMall and wearable announcement was over two billion.
Within one day of the launch, the Honor 7 sold out.