Malaysia’s growing internet and mobile connectivity and positive encouragement from public sectors have given rise to e-commerce adoption and development across the nation. LEWIS has profiled 12 of the leading E-commerce companies in Malaysia and ranked the top 5, based on the strength of their marketing engagement.
Using LEWIS’ Marketing Engagement Tracker, companies have been profiled across 10 key categories and ranked based on their composite score. Data points in each category have been designed to cover the full marketing mix. Metrics range from user experience and personalization to social media and mobile optimization and much, much more.
The result is the inaugural E-commerce Marketing Engagement Index. Find out more about the LEWIS Marketing Engagement Tracker methodology here or get in touch with our APAC team.