FUTURESPOTTING: COMMUNICATORS IN TECHNOLOGY

Spending on IT products and services in Australia is forecasted to reach almost $93 billion in 2019. As a marketer, how can you ensure your brand cuts through the noise to capture some of this spend?

Having the best product or service in market will no longer cut it. Marketers must also concern themselves with: 

• The need for data and privacy literacy
• Building trust and transparency
• Driving ethical communications
• Standing for something

Join us over lunch as we deep dive into the current state of technology marketing.

Panellists include:

Jonathan Barouch, Founder and CEO, Local Measure

Jade Meara, Head of Marketing, F5 Networks

Nicki Dewhurst, Marketing Director, Asia Pacific and Japan, Sophos