In recent years, China’s economy has continued to grow – it is destined to remain an engine of global growth in the next decade. It is therefore critical for foreign businesses to understand the Chinese market and its seemingly complex marketing landscape before making any major moves.
At TEAM LEWIS, we want to help ease your concerns when it comes to breaking into China, as well as share best practices derived from our own experiences launching local campaigns for our international clients.
In this webinar, we’ll help uncover the critical elements of marketing and communications to help you successfully launch your brand in China:
Understanding the Chinese media landscape
Key differences between Western and Chinese channels
How to establish a strong local marketing and communications strategy
Success stories from international brands that have penetrated the Chinese market
Watch the webcast
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Meet the Speakers
Danny Wong, Head of Growth & Innovation, TEAM LEWIS APAC
With over a decade of combined experience across various fields in marketing and communications, Danny has had working experience in both Shanghai and Singapore. His international background and strategic thinking, allows him to understand businesses’ concerns in expanding into the Chinese market. He will share views on the social landscape in China and its accessibility. Danny is based in our Singapore office.
With over 15 years of experience in strategic communications, corporate communication, PR and marketing in both B2B and B2C sectors, Kate is a force to be reckoned with. Her expertise has seen her lead the Hong Kong team, as she continues to work with big-name companies on their PR and communications strategy.
Stella has over 10 years of experience in China PR/marketing industry, she is experienced working with foreign businesses to establish their entry into the Chinese market, through a thorough communications plan. As a PR and marketing expert, Stella heads up our Beijing team, assisting clients to achieve their communication goals.
Remy has over 10 years of Media sales experience covering different digital marketing channels, specialising in digital marketing in China. Besides bringing international clients into The China market and establishing agency partnerships worldwide, he takes care of global business development expansion of EternityX in SEA, Oceania, Europe, and Asia. Prior to joining EternityX, Remy was the General Manager at Qihoo 360 HK, focusing on business development, and bringing Qihoo 360 to the worldwide stage.
