Webinar: AIO + Social + PR: Building Brand Visibility in the AI Era
AI is changing how audiences discover and engage with brands. With AI Overviews and social platforms like Instagram being crawled by Google, the way we build visibility and trust is evolving fast.
How can brands remain visible in this AI era? We take a look at how AIO, Social and PR works together in this webinar hosted by Alex Robinson, Head of Creative and Content, TEAM LEWIS Australia, Jessica Gutierrrez, Senior Manager, SEO & SEM, TEAM LEWIS APAC and Rick Tousseyn, Senior SEO Manager, TEAM LEWIS. The group will discuss how AI is changing our search behaviours, building content to stand out in AI generated answers and share tips on how brands can build their reputation and credibility.
In the webinar, we cover:
Jessica Gutierrez – Senior Manager, SEO/SEM APAC, TEAM LEWIS
Jess has over 9 years of experience in Search Engine Optimisation with a strong background in developing SEO strategies, and website data analysis to drive website performance. Her experience includes managing enterprise clients across the Australia and SEA regions.
Alex Robinson – Head of Creative and Content, TEAM LEWIS Australia
Alex Robinson, has over 20 years of experience across industries including hospitality, sport, entertainment, and lifestyle. A seasoned expert in content and social strategy, Alex has led impactful campaigns, demonstrating his ability to connect audiences with engaging, results-driven content.
Rick Tousseyn – Senior SEO Manager, TEAM LEWIS
Rick Tousseyn is a global SEO/AI Search expert with experience helping international brands scale their organic visibility and conversions. Based in Belgium, he advises B2B and tech companies on search strategies in an AI-driven landscape. His expertise spans international SEO, SEO content ops site structure, and preparing brands for the future of search with AI and generative models.
