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30 November 2023




Webinar: Lifting Brand Awareness with Data-Driven Strategy

One of the top three marketing goals for business leaders in 2024 is increasing brand awareness. And as the global recession continues to stir, companies are tightening digital marketing budgets.

How can brands maximise audience reach with limited spend? We unpack the possibilities in this webinar hosted by Cris Xiong, Senior Insights & Analytics Manager, APAC and Jessica Gutierrrez, SEO Manager, APAC. Joined by special co-host, Jairus Ang, Channel Partnership Manager, Regional Growth and Mega Indie Agencies, TikTok, the group will discuss the latest trends in user search behaviour and share tips on how brands can lift upper funnel performance using data-driven strategies.


In the webinar, we cover:

  • Search trends for 2024
  • How to achieve good brand awareness ROI on a tight budget
  • How to track upper funnel marketing performance and turn data into strategy


Watch the webcast



With 5 years in media and 8 years in sales and partnerships, Jairus brings a unique blend of skills to the table.

Currently, as the Channel Partner Manager at TikTok, he is dedicated to agency empowerment and growth.

Jess has over 8 years of experience in Search Engine Optimization with a strong background in developing SEO strategies, and website data analysis to drive website performance.

Jess has experience managing enterprise clients across the Australia and South East Asia regions. 

With 8 years of experience, Cris drives insights and analytics business for TEAM LEWIS APAC, and is an expert in connecting dots between data and help brands to lift marketing performance.