Data-Driven Analytics

Marketing starts with knowing your audience and understanding your customers’ needs; how they locate your brand, their behavior and interactions on your website and media channels, and the messaging that inspires them to convert. Analytics is crucial to monitor the lifeline of those digital marketing efforts. It enables us to identify what’s working and drill-down on areas of improvement.

Insights drive successful campaigns. LEWIS Analytics gives you an analytical edge. The LEWIS Analytics service uses proven analytics, methodologies and data gathering tools to provide the information you need to succeed. We increase conversions, reduce bounce rates, drive better quality engagement and minimize cart abandonment by providing greater insights into the customer decision journey and their real-time path to conversion.

How it works

Get analytical with OBSERVA

LEWIS Analytics spans four key areas: market analysis, community health, business impact and market trends. Within these four categories, LEWIS Analytics features 12 analytics modules, underpinned by best-in-class methodologies and technology solutions.

Observa means smarter data

Market Analysis

LEWIS Analytics can tell you what people think of your brand and how it compares to the competition. 

Ground-breaking marketing programs understand the market, its challenges and opportunities. LEWIS Analytics uses analytics tools to give you insight into your audience, your brand, relevant media and influencers, and the competition.

Observa monitors your community's healthCommunity Health

Visual storytelling is a key driver of community sharing, but must be tailored to the personas in the group. How can you ensure you are sharing value-added content?

LEWIS Analytics analyzes online engagement and maps it against customer personas to help you understand your community.

Use smarter data to measure the business impact of your marketingBusiness Impact

Does your web presence increase someone’s propensity to buy? Buyers make decisions based on search engines and web pages… are both working for you?

The process of identifying and nurturing sales opportunities is fundamental. 

LEWIS Analytics uses analytics tools and marketing experts to identify areas in which your sales process creates a barrier to sales, and finds new opportunities to improve demand generation and lead nurturing. 

Monitor market trends with ObservaMarket Trends

The changes that happen externally around your business affect the way that you operate and how your customers make decisions.

LEWIS Analytics finds legislative agendas, new trends and changes in customer preferences to help you stay ahead with your marketing campaigns and product strategy.


LEWIS offers three analytics dashboards to help clients, prospects and teams harness data more effectively:

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LEWIS-Analytics-Logos_Analytics-Lite_EmblemLEWIS Analytics Lite is a low-cost entry solution to provide cloud-based reporting and insights. LEWIS is harnessing Google Data Studio (GDS) technology.
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LEWIS Analytics Premium is an advanced cloud-based analytics solution that enables clients to integrate various data sets for analysis and data insights. LEWIS has partnered with the cloud-business platform, Domo, to develop LEWIS Analytics Premium.
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LEWIS-Analytics-Logos_Analytics-Real-Time_EmblemLEWIS Analytics Real-Time is a suite of visual analytics tools brought together to manage breaking stories and crisis/issues management.
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Let's talk.

With these best-in-class analytical capabilities in a single global proposition, you will be able to harness LEWIS Analytics' capabilities at speed and scale.

Whatever the focus or maturity of your marketing, data-based insights will help optimize results. So if brand awareness, reputation, advocacy, consumer adoption, demand generation, lead nurturing or future trends is a challenge, get in touch.