The possibilities in digital are endless. It provides one of the greatest transformation platforms for today’s’ businesses. Digital can fuse creativity, intelligence and measurability for better outcomes.
Whether your business is new to online marketing or your digital marketing agency is not giving you the results you want, LEWIS can help.
As a full-service digital agency, we define digital as a means to understand every digital marketing channel and its purpose in the customer buyer’s journey. We know who uses them, when they are being used and how they work in tandem with your other marketing tactics.
A marketing strategy should map to your business goals and brand. This means that the digital marketing campaign for an e-commerce website will be very different from a content marketing campaign designed to complement inbound marketing efforts.
LEWIS provides a high-quality, strategic, and insightful approach to your integrated PR and digital marketing program. The team aligns closely with your in-house team to determine KPIs and marketing objectives and then provides a comprehensive program to meet your goals, including an informed mix of marketing services.
LEWIS digital marketing services begin with research and analysis. LEWIS conducts channel and audience research using best in class tools to develop a data-driven marketing strategy.
Next, with an understanding of your brand goals and business strategy, we develop targeted content which resonates with target customers and complement advertising and marketing efforts.
LEWIS then designs evergreen marketing and marketing campaigns which include the appropriate mix of media, advertising, and ongoing content creation. Each digital marketing campaign is focused on the customer buyer’s journey – delivering the right content, on the right platforms and channels, as the customer navigates the internet.
For digital marketing services to provide business value, and in turn, provide revenue opportunities, they must be tracked, measured and evaluated to understand trends and garner insights into how the customer journey and path to purchase can be optimized.
We create full-blown digital marketing and brand campaigns. We have creative directors, designers, copywriters, video producers, developers, UX, and rich media experts. These teams are passionate about delivering everything from VR content, social media, advertising campaigns to websites, interactive infographics and animated product videos.