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Published on

March 16, 2023



It doesn’t matter if you are new to digital marketing or have been in the digital game for years, knowing SEO lingo is essential to solidifying your role as a successful marketer. Our exhaustive SEO glossary will have you speaking SEO fluently. No more worrying about going into a meeting and feeling like the SEO team is speaking another language. We’ve broken down and compiled all the various SEO terms from all the different quadrants of search engine optimisation. Whether you’re working on an e-commerce site, writing a personal blog or running a B2B agency, get ready to go from zero to SEO hero!

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Whether you work in content marketing, social media, web development, or in any other area of marketing, our go-to SEO glossary will be your brand’s right hand in strategy or campaign planning. The glossary covers SEO basics like keyword research to more technical SEO strategies like link building. We dive into SEO nuances like local SEO, white hat, what an external link is to bots and much more. Our glossary will have you walking and talking alongside your favourite search engine’s lingo in no time.
We cover:

· Technical SEO
· Site Architecture & Usability
· On-Page SEO & Optimisation
· Off-Page SEO
· Out of Date SEO Practices
· SEO Reporting
· Search Engine Lingo
· Keyword Research
· & Other Basics

What is Technical SEO?

Technical SEO encompasses the steps required to optimise your website for search engine crawlers and indexing. A solid technical SEO strategy also improves search visibility and user experience on both web and mobile sites. Our comprehensive SEO glossary dives into technical terms like anchor text, XML sitemap, what a canonical tag is, AMP and more.

What is Site Architecture and Usability?

Site architecture simply refers to how a website’s pages are structured and linked to one another. Usability covers the effortlessness of a site’s user experience, both of which are vital pieces to implementing successful SEO and ensuring a strong click-through rate. Our glossary defines terms such as click depth, deep linking and URL structure, providing you with the tools to become a site architecture SEO pro.

What is the Importance of On-Page Optimisation?

On-page optimisation is the bread and butter to any SEO game plan. On-page SEO refers to the process behind ensuring on-page copy, meta keywords, title tag, etc. are optimised for visibility on search engines. Thoroughly expand your on-page SEO knowledge by studying our SEO glossary that encompasses must-know terms like meta description tag, H1, H2, keyword density and more

What is Included in Off-Page SEO?

Off-page SEO is simply everything done outside of your site to improve your rankings or search visibility, whether it is coming from you directly or another source. The most common off-page SEO techniques are backlinks or link building. Our glossary will define other off-page strategies, including inbound links, domain authority, external link, link building and page rank.

What are Some Out-of-Date SEO Practices?

Out-of-date SEO tactics are SEO techniques you shouldn’t be implemented because it is no longer a ranking factor, or search engines like Google will penalise you for ill practice. Study our glossary for out-of-date practices like black hat SEO, keyword stuffing and more.

What Should You Include in SEO Reporting?

SEO reporting provides insights into how a website is performing in search engines. Our glossary will dive into terms you should include in your SEO reporting like click-through rate, bounce rate, striking distance, search console and more.

Search Engine Lingo

Our glossary will have you fluent in search engine lingo. We define key terms, such as long-tail keywords, non-branded and branded keywords, search volume, SERP, white hat SEO and more.

What are Some SEO Basics You Should Know?

Our SEO glossary dives into need-to-know SEO basics like local SEO, rich snippet, site links, ranking factor and much more.

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