Kuala Lumpur Malaysia, 29 July 2026 – Global marketing agency TEAM LEWIS has been appointed as the public relations agency of record for Lazada Malaysia following a competitive pitch. This comes as Malaysia’s e-commerce market continues to expand on the back of rising digital adoption and shifting consumer behaviour.
Under their new remit, TEAM LEWIS will lead Lazada Malaysia’s communications strategy across an integrated scope, spanning media relations, always-on press office management, campaign amplification and thought leadership development.
Supporting key business and brand initiatives, the agency will drive strategic storytelling, media engagement and on-ground activations to build sustained visibility and deeper engagement with both consumers and sellers, while reinforcing Lazada’s position in Malaysia’s evolving e-commerce market.
This comes as Lazada continues to roll out platform innovations such as its AI-powered shopping assistant, Lazzie, as part of a broader push towards more personalised and seamless shopping experiences, with a strong emphasis on building trust and authenticity in an increasingly competitive landscape.
Ann Chong, managing director of TEAM LEWIS Malaysia, said the partnership reflects a growing need for brands to move beyond short-term, campaign-led publicity towards more consistent and meaningful engagement.
“As the e-commerce landscape becomes more dynamic, brands need to show up with clarity, consistency and relevance across multiple touchpoints. We are excited to partner with Lazada Malaysia, which is strong in both innovation and market presence. We see an opportunity to further strengthen its narrative through integrated, always-on communications that connect with audiences in a more meaningful way.”
The partnership is already underway, with TEAM LEWIS Malaysia recently supporting communications for Lazada Malaysia’s 6.6 Super WOW Sale campaign. The win marks another addition to TEAM LEWIS Malaysia’s expanding portfolio of consumer and digital-led brands.
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