May 29, 2019
LEWIS released the Hong Kong Travel & Hospitality Marketing Engagement Index today, a report that reveals how the 25 leading airlines and hotels based in Hong Kong are approaching marketing engagement in 2019.
The Index ranks the companies using the LEWIS Marketing Engagement Tracker (MET), a proprietary methodology that measures and quantifies companies across 10 key categories that make up the modern marketing mix. They include:
“Today’s modern traveler craves convenience and personalized experiences across the entire travel process, and for the majority of these consumers this journey starts online. Brands that cannot meet these expectations for seamless and customized digital encounters will quickly falling behind,” said Keso Kendall, General Manager, Bay Area, Greater China at LEWIS.
Some of the key findings include: