The Index ranks the companies using the LEWIS Marketing Engagement Tracker (MET), a proprietary methodology that measures and quantifies companies across 10 key categories that make up the modern marketing mix. They include:
- Content
- Marketing
- Mobile
- Personalisation
- Response Time
- Sales Funnel
- Security
- Social Media
- Tracking
- User experience
“Today’s modern traveler craves convenience and personalized experiences across the entire travel process, and for the majority of these consumers this journey starts online. Brands that cannot meet these expectations for seamless and customized digital encounters will quickly falling behind,” said Keso Kendall, General Manager, Bay Area, Greater China at LEWIS.
Some of the key findings include:
- 92% of the brands on the Index understand the importance of mobile adaptability
- 85% of brands on the Index have made efforts towards app integration
- All 25 brands have built an active fan base on social media
Download the report to find out which companies ranked top 5 airline and hotel brands in the Hong Kong Travel & Hospitality Marketing Engagement Index or get in touch with us for a free assessment.
