The Index ranks the companies using the LEWIS Marketing Engagement Tracker (MET), a proprietary methodology that measures and quantifies companies across 10 key categories that make up the modern marketing mix. They include:
- Response Time
- Sales Funnel
- Social Media
- User experience
“Our analysis shows that entrepreneurial Fintech companies need to pay close attention to every possible way they can engage with their audiences. Failing to recognise that a joined-up user experience is essential for building a loyal customer base will be a costly mistake.” said Steven Reilly, Managing Director, Australia at LEWIS.
Some of the key findings include:
- 66% of the websites on our list are optimised for mobile
- Alt tags are an untapped SEO opportunity in Fintech
- 15 of the 20 companies were utilising marketing well
Download the report to find out which companies ranked top 5 in the Australia Fintech Marketing Engagement Index or get in touch with us for a free assessment.