By

LEWIS

Published on

March 15, 2019

Tags

LEWIS Marketing Engagement Tracker, Measurement, quantified engagement

LEWIS released the Australia Fintech Marketing Engagement Index today, a report that reveals how the 20 leading Fintech companies based in Australia are approaching digital marketing and communications engagement in 2019.


The Index ranks the companies using the LEWIS Marketing Engagement Tracker (MET), a proprietary methodology that measures and quantifies companies across 10 key categories that make up the modern marketing mix. They include:

 

  • Content
  • Marketing
  • Mobile
  • Personalisation
  • Response Time
  • Sales Funnel
  • Security
  • Social Media
  • Tracking
  • User experience

 

“Our analysis shows that entrepreneurial Fintech companies need to pay close attention to every possible way they can engage with their audiences.  Failing to recognise that a joined-up user experience is essential for building a loyal customer base will be a costly mistake.” said Steven Reilly, Managing Director, Australia at LEWIS.

 

Some of the key findings include:

  • 66% of the websites on our list are optimised for mobile
  • Alt tags are an untapped SEO opportunity in Fintech
  • 15 of the 20 companies were utilising marketing well

 

Download the report to find out which companies ranked top 5 in the Australia Fintech Marketing Engagement Index or get in touch with us for a free assessment.

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